Stephanie Tabb

2018 conference

On July 23-25, 2018, I participated in Advancing Computational Building Design 2018 in New York City.  The event brings leaders across the AEC community together to advance the wide scale adoption of computational building design and to share best practices and innovations.

Given the construction industry’s growing demand for design optimization and quicker feedback on each iteration, computation is an inevitable disruptive force in building architecture and engineering.  However challenges around ease of use, workflow integration and speed of execution remain barriers to mass adoption. 

panel discussion

As a representative of SOM, I spoke on a panel titled "Hearing How Designers Are Finding the Time to Develop Computation Tools and Ensuring the Time Savings Are Greater Than the Investment."  I was joined by two other digital design leaders-- Jason Smith (Principle, SmithGroupJJR) and Marcelo Bernal (Design and Performance Studio Advisor, Perkins + Will).

We discussed topics including the design of computational tools, the process for identifying effective tools, gaining buy-in and proving value, and effective implementation strategies.

press

The launch of Advancing Computational Building Design in 2017 was praised for providing a unique space for industry leaders, architects and engineers to share their experiences and strategies for the practical adoption of computational design.  In 2018, the conference returned with new insight from over twenty senior industry professionals.  The content was curated based on research with top design and construction firms and centered around implementing computation in day-to-day work.

Upon returning to SOM, I hosted numerous presentations with studio directors, the global digital design group, and project teams to share my experiences and generate enthusiasm for new tools and methodologies. 

check out the SOM press release

download the Advancing Computational Design Brochure